Dashboard Overview
Understand the metrics, charts, and breakdowns available in your EngageTrack analytics dashboard.
Dashboard Overview
The EngageTrack dashboard gives you a real-time, centralized view of your website's traffic and performance. All data is scoped to a single site within your organization.
Key Metrics
The top bar displays five headline KPIs, each with a comparison percentage to the previous period:
| Metric | Description |
|---|---|
| Visitors | Unique visitors |
| Pageviews | Total page loads across all visitors |
| Bounce Rate | Percentage of single-page sessions |
| Visit Duration | Average time spent per session |
| Views/Visit | Average number of pages viewed per session |
Comparisons are always against the immediately preceding period of equal length. For example, selecting "Last 7 days" compares to the 7 days before that.
Time-Series Chart
Below the KPIs, a line chart shows visitors, pageviews, or sessions over time. The granularity adjusts automatically based on the selected period. A faded overlay shows the previous period for at-a-glance comparison.
Breakdown Cards
Sources
Traffic is grouped into semantic channels (Organic Search, Paid, Social, Direct, Email, Referral) and further broken down by:
- Referrers — individual domains sending traffic
- Campaigns — UTM campaigns (
utm_campaignparameter) - Channels — enriched channel view with top sub-sources and revenue per channel
Pages
- Top Pages — most visited page paths
- Entry Pages — where visitors land first
- Exit Pages — where visitors leave
Locations
Geographic distribution at three levels:
- Country
- Region — state or province
- City
A 3D globe visualization shows real-time visitor locations.
Devices
- Device — Desktop, Mobile, or Tablet
- Browser — Chrome, Firefox, Safari, etc.
- OS — Windows, macOS, Android, iOS, etc.
Realtime
The realtime widget shows the number of visitors currently active on your site. A live globe displays active visitor coordinates in real-time.
Date Picker
All dashboard data can be filtered by period:
- Today — current day so far
- Yesterday — the previous full day
- 7d — last 7 days
- 30d — last 30 days
- 90d — last 90 days
- 12mo — last 12 months
- Custom — pick a specific start and end date