GA4 is free. It can't tell you which channel made you money.
EngageTrack replaces GA4 with privacy-first analytics that connects your traffic to your Stripe revenue. No cookies, no consent banner, no complexity.
The difference that matters
GA4 tells you how many people visited. EngageTrack tells you which channels made you money. At €5/mo, that pays for itself the first time you reallocate even one campaign budget. GA4 is free — but running blind has a cost.
Google Analytics vs. EngageTrack
| Feature | Google Analytics | EngageTrack |
|---|---|---|
| Revenue attribution | ✗ | ✓ |
| Cookie-free tracking | ✗ | ✓ |
| GDPR compliant | Requires configuration | ✓ by default |
| EU data storage | ✗ (US servers by default) | ✓ |
| Consent banner required | ✓ (yes, needed) | ✗ (not needed) |
| Script size | ~45KB (gtag.js) | 3KB |
| Setup time | Hours–days | < 10 minutes |
| Price | Free | €5/mo |
| Stripe integration | ✗ | ✓ |
| Real-time revenue data | ✗ | ✓ |
| Lighthouse score impact | Degrades score | Zero impact |
Revenue attribution GA4 can't do
GA4 tracks sessions and events. EngageTrack connects those sessions to actual Stripe revenue — so you know which channel produced a paying customer, not just a click.
No cookie banner needed.
EngageTrack uses zero device storage by default — no cookies, no localStorage, no consent banner required. Works correctly for every visitor, including those who would have declined. Optional storage mode available for persistent visitor tracking.
3KB vs. 45KB
gtag.js weighs ~45KB and degrades your Lighthouse score. The EngageTrack script is 3KB and has zero Lighthouse impact. Faster pages, better SEO, same data.
Why you might still choose Google Analytics
GA4 is free, deeply integrated with Google Ads, and gives you access to Google's attribution modelling. If you're running a Google-only ad stack and don't need GDPR compliance, it covers the basics.
If you're spending on more than one channel, need to prove revenue ROI, or have European users — GA4's limitations become expensive. EngageTrack fills that gap for €5/mo.
See which channels actually make you money.
14-day free trial · No credit card · 5-minute setup
Try EngageTrack free€5/mo after trial