Fathom tracks your traffic. EngageTrack tracks your revenue.
Both are privacy-first and cookie-free. EngageTrack adds one thing Fathom doesn't have: Stripe integration that shows which channels drive paying customers, not just visits.
The difference that matters
Fathom is genuinely good privacy analytics — simple, honest, and fast. The gap is revenue attribution. Fathom tells you which channels send traffic; EngageTrack tells you which channels send customers. If that distinction matters to your marketing decisions, EngageTrack is the right tool.
Fathom vs. EngageTrack
| Feature | Fathom | EngageTrack |
|---|---|---|
| Revenue attribution | ✗ | ✓ |
| Cookie-free tracking | ✓ | ✓ |
| GDPR compliant | ✓ | ✓ |
| EU data storage | ✓ (optional) | ✓ |
| Consent banner required | ✗ | ✗ |
| Script size | ~1.5KB | 3KB |
| Setup time | < 10 min | < 10 min |
| Price | From $15/mo | €5/mo |
| Stripe integration | ✗ | ✓ |
| Real-time revenue data | ✗ | ✓ |
| Lighthouse score impact | Zero impact | Zero impact |
Revenue attribution built in
Fathom tracks pageviews and referrers. EngageTrack connects those referrers to Stripe revenue — so you know which channel drove a paying customer, not just a session.
€5/mo vs. $15/mo
EngageTrack costs a third of Fathom's entry price and adds the one dimension Fathom is missing. Revenue attribution doesn't cost extra.
Real-time, not batch
Revenue data in EngageTrack appears the moment a Stripe webhook fires. No overnight processing, no next-day reports — the number updates in real time.
Why you might still choose Fathom
Fathom has an excellent reputation, a very polished UI, and strong customer support. If you're a content site or don't use Stripe, Fathom's simplicity is a genuine advantage.
If revenue attribution matters — if you need to know which channels produce customers, not just visitors — EngageTrack is purpose-built for that question. Both tools can run simultaneously if you want to transition gradually.
Privacy analytics that also shows you revenue.
14-day free trial · No credit card · 5-minute setup
Try EngageTrack free€5/mo after trial